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Lead Funnels

Free Trial Funnel Guide

What Are Lead Funnels?

Lead funnels are a powerful strategy for attracting prospective customers by offering them something they will find valuable in exchange for their email address. Our approach is to provide customers with high-quality content, such as free eBooks or trials, to help them better understand our brand. We then use email marketing to maintain regular contact with them, providing insight into our latest offerings. The best part is that it’s completely organic and ad free.

Overview

The ‘free trial’ is designed to generate leads that are genuinely interested in your product. Our S-karts example is a prime illustration of an informative blog filled with insights from successful drivers to draw prospects to the karting niche.

The blog’s top section features a compelling call to action that leads viewers to the ‘squeeze page’ (shown below), where they can claim the free trial offer.
Screenshot of racing funnel homepage

What is a Lead Funnel?

Lead funnels are a powerful strategy for attracting prospective customers by offering them something they will find valuable in exchange for their email address.

Our approach is to provide customers with high-quality content, such as free eBooks or trials, to help them better understand our brand. We then use email marketing to maintain regular contact with them, providing insight into our latest offerings. The best part is that it’s completely organic and ad free.

Screenshot of racing funnel homepage

Overview

The ‘free trial’ is designed to generate leads that are genuinely interested in your product. Our S-karts example is a prime illustration of an informative blog filled with insights from successful drivers to draw prospects to the karting niche.

The blog’s top section features a compelling call to action that leads viewers to the ‘squeeze page’ (shown below), where they can claim the free trial offer.
SK Pro coaching sign up page

Free Trial Benefits

The free trial ‘squeeze page’ has been designed without a header or footer to minimize distractions for potential customers. The objective is to obtain their email address and progress them to the entry level of our product ladder by encouraging them to enter their payment details for the free trial (free for the first month).

This allows customers to experience our best content and enhances the probability of their continued interest beyond the initial free month.
SK Pro coaching sign up page

Free Trial Benefits

The free trial ‘squeeze page’ has been designed without a header or footer to minimize distractions for potential customers. The objective is to obtain their email address and progress them to the entry level of our product ladder by encouraging them to enter their payment details for the free trial (free for the first month).

This allows customers to experience our best content and enhances the probability of their continued interest beyond the initial free month.

Building Email Rapport

Even if the customer discontinues our services after the free trial, we can use the power of our email list (collected from them at the start). That’s why we create a special segment just for cancelled subscriptions.

Here, we tailor content like engaging quizzes, service feedback, and more. Our goal is to build a positive relationship with them and showcase other services that might interest them.

By creating a positive experience at every touchpoint, we aim to improve their customer journey, regardless of which stage they are at on our product ladder.

Interested In Other Types of Funnels? View our guide on the PDF Ebook funnel here.

Racing drivers sales page showing 2 different f1 cars
Racing drivers sales page showing 2 different f1 cars

Building Email Rapport

Even if the customer discontinues our services after the free trial, we can use the power of our email list (collected from them at the start). That’s why we create a special segment just for cancelled subscriptions.

Here, we tailor content like engaging quizzes, service feedback, and more. Our goal is to build a positive relationship with them and showcase other services that might interest them.

By creating a positive experience at every touchpoint, we aim to improve their customer journey, regardless of which stage they are at on our product ladder.

Interested In Other Types of Funnels? View our guide on the PDF Ebook funnel here.

Get Your Custom Funnel

Please don’t hesitate to contact us if you would like to learn more about the effectiveness of lead funnels. We would be glad to provide you with additional information and answer any questions you may have about creating your own.

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