About the Author
Walsall sole traders are individuals who run their own businesses offering various services to the local community. These entrepreneurs play a vital role in the local economy, contributing skills such as freelancing, Web Design, Photography, Accounting and Handyman services.
Walsall is home to a sizable population of 287,000 people, creating the ideal conditions for both niche and competitive business conditions to succeed. Having a much lower population than neighbouring Birmingham (1.2 Million), it can be a blessing for local businesses and freelancers to be able to focus on growing strong community connections and focusing on developing a local expertise of the Walsall market and its customers.
The need to “go big” when choosing your new 2024 sole trading venture isn’t always the right move. Check what’s available on your local doorstep. You can always expand business as you grow!
Our insights about using social media marketing:
One strength of sole traders in Walsall, is many have a google my business profile. Just from a quick check using google, we found that a couple of Walsall plumpers have a great GMB profile, decent reviews but have no website.
Adding a website will have a near-instant impact and become a sole traders key advantage as they send the signals of their Expertise, Authoritativeness, and Trustworthiness (E-A-T) throughout the local Walsall area. Google places great emphasis on these factors when determining the quality and relevance of a website, particularly in the realm of local search. So, if you already have an established brand, Google will recognise this!
You can connect your newly created website to your current GMB account. You can even get a high-quality, modern website developed for you in under a week!
Having a homepage that clicks with your customer base, where they can easily understand what your brand services are and what to do next is what really makes or breaks a local service website! A website should have a strategic purpose in guiding visitors towards a desired action, whether it’s making a simple purchase, filling out a contact form for your Walsall services, or signing up for a newsletter to keep getting your latest updates – it all counts.
Walsall’s large community presents the ability to build goodwill and visibility with ease. This can be achieved by sole traders and small business owners by supporting community initiatives (sponsoring) and participating in local events. This also provides the ability to capitalise on positive word-of-mouth recommendations from clients and develop solid connections around the area.
In Walsall this could mean having your story picked up in the express and star and letting the leads come to you. As Rucker and Uzzi’s (Northwestern University) research highlights having a growing word of mouth presence can “start to shape consumer behaviour in regards to their brand”, as social media influencers and news publications pick up on their brand, it can snowball very easily in the current 2024 internet environment.
Walsall council advocates that small businesses take the opportunity to engage with their parks programme both to lessen their environmental impact and in turn get positive publicity through Walsall Council’s media outlets. Approaching this from a sole trader perspective, this could lead to providing long-term goodwill and netting your local business a key advantage over competitors in the area.
We created this blog to show local Walsall sole traders and entrepreneurs some of the marketing tactics employed by other local businesses and build a sense of community among them. With only around half of sole traders having a website in 2024, we want to bring an understanding to the topic, with our wider goal being to support and facilitate each other’s success in the local Walsall business community.
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